Since I have to suffer, I decided to share the knowledge/joy 😀
Among the concepts in product positioning is POP (Points Of Parity). It basically means that to position your product in the mind of your consumer, you relate it to products/concepts he is familiar with and show that you share that feature/concept/ percieved value.
In looking for a good examle I came across a great advertisement. Thought I’d share 🙂
Song of the day: I drove all night 🙂