:)))

أخيراً زست

To the non-Arabic speakers, the post title is the catch phrase from a famed soap advertisement campaign that plagued our youth and is still one of the most memorable amongst our generation. It has come to be the ultimate expression to indicate the arriving of a greatly anticipated event. Naguib Mahfouz opening line of "The...

Be-right-back

Meanwhile prayers are highly appreciated 🙂 MBA  midterm! Keep telling myself that this is self-inflicted and I have lost all whining rights.

On cheating

It's an MBA class for God's sake. You'd think the students would be mature!!!! There I was sitting down trying to make some sense out of my Financial Derivatives midterm (see currently reading) and that idiot who seated himself next to me just wouldn't shut up. You'd think we had an arrangement the way he...

MBA Rant

Curses (insert your favourite ones because this is a PG blog) Curses! Curses! Curses! I have boiling blood coursing through my veins. I have been scammed and there is nothing.. absolutely bloody nothing I can do about it. I am currently an MBA students at XXX university in Egypt. Their sole competetive advantage was that...

Studying Marketing

Since I have to suffer, I decided to share the knowledge/joy 😀 Among the concepts in product positioning is POP (Points Of Parity). It basically means that to position your product in the mind of your consumer, you relate it to products/concepts he is familiar with and show that you share that feature/concept/ percieved value....